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Tag’s Global CEO, David Kassler, recently spoke to an audience at the Cannes Lions International Festival of Creativity on the importance of maintaining brand consistency across borders. He said, “You can’t simply ‘translate’ your big idea and expect it to resonate with all people in all countries, cities, and towns. Your message needs to be …

Translation Gone Wrong: Big brand mistakes and what you can do to avoid them Read More »

How do you ensure that an idea born in one market will be welcomed right around the world? In today’s global market more and more brands are seeking to communicate with audiences in different cultures. So, how can any brand ensure that their campaign is delivered well in different countries first time? What is Transcreation? …

Transcreation allows creative campaigns to travel around the world Read More »

Tag sits down for an interview with Sophie Youles, Creative Lead for World Writers, Tag’s language services division, to talk about the brand-shattering mistake marketers make when trying to be global. How do brands get it wrong when adapting marketing campaigns for international markets? If you’re a global company, of any size or prestige, you …

Is your marketing campaign lost in translation? Read More »